Articles & Essays
Blog
Web design, SEO, and small business strategy — written by a practitioner with 20 years of experience. Long-form, no filler, newest first.
Article · Business · July 15, 2026
Does Your Business Need a New Website? Here’s How to Tell
Not sure if it's time for a new website? Use this practical checklist to find out whether your website is helping your business grow or holding it back.
Read the article →
Article · Business · July 8, 2026
The Myth of AI SEO
ChatGPT search runs on Bing's index. Google's AI run on Google's own index. Here's why "AI SEO" is mostly old SEO wearing a new acronym.
Read the article →
Article · Marketing · June 21, 2026
Storytelling, Word of Mouth, and the Relationships Marketing Can't Replace
Channels and algorithms change, but people still decide what to trust based on other people — and remember it through story. Why word of mouth and relationships outlast every marketing tactic.
Read the article →
Article · Articles · June 12, 2026
Why We Built Our Website This Way
Most developer showcases turn into demo reels. Here's why this one didn't — and why client sites aren't built the same way.
Read the article →
Article · Articles · June 5, 2026
Twenty Years In: How IWD Is Reinventing Itself
After two decades of building other people's web presence, IWD is building its own — and asking harder questions about what a website is actually supposed to do.
Read the article →More to Come
New articles are published regularly.
From the Blog to Your Business
Like how we think?
See how we build.
These articles are how we work out loud. If something here resonates, let's talk about what we could build for you.
Get in Touch